About REPHAEL

Our story

In a quiet town in Israel, a deeply personal struggle set the stage for a healthcare revolution. Tal Or, cofounder and CEO of ATLASense Biomed, faced a heart-wrenching reality: his mother, Miriam, was battling multiple chronic illnesses while living alone. Despite his constant love and support, Tal could do little as Miriam suffered through life-threatening events, often unaware of her worsening condition until it was nearly too late. The endless cycle of hospital visits, fragmented care, and ineffective devices that couldn’t provide actionable insights left Tal feeling helpless and desperate.

Every day, Miriam relied on multiple devices to monitor her health, but none of them worked together or offered the critical data that could have prevented her deteriorating condition. There was no single device that could offer a comprehensive, real-time picture of her cardiovascular and respiratory health, and the information doctors received was either overwhelming or useless for making timely decisions. Tal couldn’t shake the thought: If only he could have known sooner… If only there was a way to make sure Miriam—and others like her—weren’t left to suffer in silence.

Determined to change this, Tal searched for a solution for two long years but found nothing that met his needs. He realized that the issue wasn’t just a lack of devices—it was the lack of a system that could integrate critical data and deliver it in a way that doctors could use to make real-time decisions.

Then, in 2014, Tal met Dan Atlas, a world-renowned expert in medical sensors. Together, they co-founded ATLASense Biomed with a mission: to create a device that could offer continuous, predictive monitoring, bridging the gap between hospital and home care. They developed REPHAEL—a wearable system that integrates multiple sensors into one device, providing doctors with the actionable insights needed to prevent crises before they happen.

For Tal, REPHAEL was more than just a technological breakthrough— it was born out of the deep pain of watching his mother struggle without the help she so desperately needed. Every step of the journey was driven by the desire to offer families like his a solution, a lifeline that could bring peace of mind. And while the technology itself is groundbreaking, for Tal, the real success will always be about saving lives, one family at a time.

Today, REPHAEL stands as a beacon of hope, offering the type of ICU-level care that was once reserved for hospitals—now accessible in the comfort of home. For Tal, the ultimate goal is simple: no one should have to endure the helplessness he felt. He hopes that through REPHAEL, the healthcare system will change—becoming a place where every patient’s condition is continuously monitored and where every family can rest assured that their loved ones are safe. His journey, born of pain and frustration, is now a mission to ensure that no family ever feels powerless in the face of illness again.

Board of Directors

Tal Or
Tal Or
Co-founder, CEO

Tal has an extensive record of leading

Tal has an extensive record of leading innovative tech start-ups. He previously served as Business Development Manager and in marketing and sales for IBM Israel.

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Erez Meltzer
Erez Meltzer
Chairman

Erez is the former CEO of Africa-Israel,

Erez is the former CEO of Africa-Israel, the largest holding company in Israel and Gadot Chemicals & Shipping Group. He was previously President and CEO of Netafim, the world leader in agrowater technologies and Chairman of Hadassah Medical Center.

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Prof. Alex Ben Zvi
Prof. Alex Ben Zvi
Scientist

Scientist, Doctor of Technical Sciences,

Scientist, Doctor of Technical Sciences, Professor of Economics, Professor of Engineering, Scientific Consultant, and expert in the field of innovative projects. He headed the Department of Innovative Project Management at the University in Moscow. Author of more than 150 scientific papers and monographs, including the author of more than 50 patents.

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Advisory Board

Prof. Eliezer Kaplinsky
Prof. Eliezer Kaplinsky
Cardio- vascular

Eliezer is the former Dean of the Sackler School of Medicine

Eliezer is the former Dean of the Sackler School of Medicine (TA University) and former Chief of Cardiology at Sheba Medical Center.

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Dr. Eran Tal-or
Dr. Eran Tal-or
MD Advisor

Eran is a Director of the Department of Emergency Medicine,

Eran is a Director of the Department of Emergency Medicine, Poriya Hospital and Chair of the Disaster Committee of the International Trauma Care Society Advisory.

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Meira Weinstein
Meira Weinstein
Electrophysiologist

Meira has 20 years’ experience in Electrophysiology

Meira has 20 years’ experience in Electrophysiology for pacemakers and defibrillators, Holter ECG assembly and decoding, as a catheterization technician, and in Stress Echo. Hide Linkedin

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Dan Atlas
Dan Atlas
Board Member

Dan is the originator of the core multi-sensor

Dan is the originator of the core multi-sensor technology for ATLASense Biomed. He has over 40 years’ experience as a biomedical engineer, has completed over 300 successful monitoring projects, and has been awarded numerous patents. Hide Linkedin

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Leading Team

Tal Or
Tal Or
Co-founder and CEO

Over 30 years’ experience as an executive and seasoned entrepreneur,

Over 30 years’ experience as an executive and seasoned entrepreneur, Tal has a unique combination of skills – people leading, business development, creativity, and innovation leadership. He has been involved in the establishment and leading of system integration companies, marketing and sales, system development, and managing; accruing extensive local and international professional and managerial experience.

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Dr. Yair Elitzur MD
Dr. Yair Elitzur MD
Medical Director

Dr. Elitzur is Senior Cardiologist at Hadassa Medical Centers

Dr. Elitzur is Senior Cardiologist at Hadassa Medical Centers, the Hebrew University Jerusalem, Clalit Healthcare Services, and Maccabi Health Services.

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Dr. Ditza Gross, ME PhD
Dr. Ditza Gross, ME PhD
Pulmonary Rehabilitation

Dr. Gross served as Director of Pulmonary Rehabilitation

Dr. Gross served as Director of Pulmonary Rehabilitation at Sourasky Medical Center in Tel Aviv. She spearheaded an International Home Mechanical Ventilation Conference in 2000 and 2008 in Israel.

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Ori Elyada
Ori Elyada
CTO

Ori is a serial entrepreneur, having founded and/or been

Ori is a serial entrepreneur, having founded and/or been involved at a senior technical level in numerous companies, including Balansys, PDaid, Diapertech, DSP Group, Saifun, and Lumenis.

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Joshua Rothfarb
Joshua Rothfarb
VP Software Development

Joshua has over 40 years’ experience as a software systems

Joshua has over 40 years’ experience as a software systems development leader, CTO, and CIO across a diverse range of platforms, technologies, and industries.

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Shimon Yisraelian
Shimon Yisraelian
VP HW Engineering

Shimon graduated from the Technion. He is an

Shimon graduated from the Technion. He is an electronics engineer with over 30 years’ experience in R&D of military and commercial systems, and management of R&D, NPI, and QA teams.

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Ella Kleiman Vaiman
Ella Kleiman Vaiman
Chief Bio-Algorithms Engineer

Ella has extensive experience in signal analysis,

Ella has extensive experience in signal analysis, specializing in physiological signals, algorithm development and MATLAB programming, data analysis, and data collection.

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Allon Rothfarb
Allon Rothfarb
CHEIF Software ENGINEER

Allon has over 20 years’ experience in software and IT systems

Allon has over 20 years’ experience in software and IT systems development and leads the base RAPHAEL platform infrastructure development.

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