In a quiet town in Israel, a deeply personal struggle set the stage for a healthcare
revolution. Tal Or,
cofounder and CEO of ATLASense Biomed, faced a heart-wrenching reality: his mother, Miriam, was battling
multiple chronic illnesses while living alone. Despite his constant love and support, Tal could do
little as Miriam suffered through life-threatening events, often unaware of her worsening condition
until it was nearly too late. The endless cycle of hospital visits, fragmented care, and ineffective
devices that couldn’t provide actionable insights left Tal feeling helpless and desperate.
Every day, Miriam relied on multiple devices to monitor her health, but none of them worked together or
offered the critical data that could have prevented her deteriorating condition. There was no single
device that could offer a comprehensive, real-time picture of her cardiovascular and respiratory health,
and the information doctors received was either overwhelming or useless for making timely decisions. Tal
couldn’t shake the thought: If only he could have known sooner… If only there was a way to make sure
Miriam—and others like her—weren’t left to suffer in silence.
Determined to change this, Tal searched for a solution for two long years but found nothing that met his
needs. He realized that the issue wasn’t just a lack of devices—it was the lack of a system that could
integrate critical data and deliver it in a way that doctors could use to make real-time decisions.
Then, in 2014, Tal met Dan Atlas, a world-renowned expert in medical sensors. Together, they co-founded
ATLASense Biomed with a mission: to create a device that could offer continuous, predictive monitoring,
bridging the gap between hospital and home care. They developed REPHAEL—a wearable system that
integrates multiple sensors into one device, providing doctors with the actionable insights needed to
prevent crises before they happen.
For Tal, REPHAEL was more than just a technological breakthrough—
it
was born out of the deep pain of watching his mother
struggle without the help she so desperately needed. Every step of
the journey was driven by the desire to offer families like his a solution, a lifeline that could bring
peace of mind. And while the technology itself is groundbreaking, for Tal, the real success will always
be about saving lives, one family at a time.
Today, REPHAEL stands as a beacon of hope, offering the type of ICU-level care that was once reserved
for hospitals—now accessible in the comfort of home. For Tal, the ultimate goal is simple: no one should
have to endure the helplessness he felt. He hopes that through REPHAEL, the healthcare system will
change—becoming a place where every patient’s condition is continuously monitored and where every family
can rest assured that their loved ones are safe. His journey, born of pain and frustration, is now a
mission to ensure that no family ever feels powerless in the face of illness again.
Erez is the former CEO of Africa-Israel,
Erez is the former CEO of Africa-Israel, the largest holding company in Israel and Gadot Chemicals & Shipping Group. He was previously President and CEO of Netafim, the world leader in agrowater technologies and Chairman of Hadassah Medical Center.
▼ ShowScientist, Doctor of Technical Sciences,
Scientist, Doctor of Technical Sciences, Professor of Economics, Professor of Engineering, Scientific Consultant, and expert in the field of innovative projects. He headed the Department of Innovative Project Management at the University in Moscow. Author of more than 150 scientific papers and monographs, including the author of more than 50 patents.
▼ ShowDan is the originator of the core multi-sensor
Dan is the originator of the core multi-sensor technology for ATLASense Biomed. He has over 40 years’ experience as a biomedical engineer, has completed over 300 successful monitoring projects, and has been awarded numerous patents. Hide Linkedin
▼ ShowOver 30 years’ experience as an executive and seasoned entrepreneur,
Over 30 years’ experience as an executive and seasoned entrepreneur, Tal has a unique combination of skills – people leading, business development, creativity, and innovation leadership. He has been involved in the establishment and leading of system integration companies, marketing and sales, system development, and managing; accruing extensive local and international professional and managerial experience.
▼ ShowDr. Gross served as Director of Pulmonary Rehabilitation
Dr. Gross served as Director of Pulmonary Rehabilitation at Sourasky Medical Center in Tel Aviv. She spearheaded an International Home Mechanical Ventilation Conference in 2000 and 2008 in Israel.
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